Website Maintenance
Both visitors and search engine alike prefer to visit updated websites where content is added on a regular basis. No matter the type of business, you need ongoing web site maintenance to make sure that you are getting the highest return on website investment; such as the updating of content and graphics, keeping the web site current to showcase the latest products and services, communicating changes or news about your business, checking all the links still work, social media marketing and much more.
Maintenance Packages
The focus of our business is maintenance, so we partner with other local companies that specialise in graphic design to help you get your web site up and running. Then we take over and provide the regular maintenance that your site needs. We have the skills, but by focusing on just one aspect we aim to serve your needs better.
We offer affordable packages, with quick turn around time, priority queues for urgent work, knowledgeable staff and first class support. We have an in-house team with over 15 years of experience in web development.
First choose your services you are needing.
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Any web site maintenance service that we offer will include web site Updating services, Technical Support and Training. We offer these services on either an Hourly or Monthly plan. You will always get personal, efficient & fast service with attention to detail.
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We encourage our clients to consider a monthly plan. Many maintenance activities need to be performed over time and hence a monthly plan will enable us to better maintain your site. The benefits for you are not only do we implement any updates you need, but you get:
- a reduced rate,
- we regularly back up your site if you don't have this service already,
- we give priority to our monthly plan clients for any urgent updates that they may have,
- we check your site for errors and optimise for speed,
- we maintain your sitemap.
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In addition we customise each engagement with a client and include additional features depending on your needs, so you get the best value from our services. These extra features basically cover:
- Web site Monitoring, Subscription Renewal notices and Analytics Report
- Advanced content optimisation to increase your web site reach and effectiveness.
Second choose the Plan that best allows time for your Services.
Pay as you go: If you would like to have us do a quick one time update you can engage us at an hourly rate of $80/hour.
Monthly Plan: Up to two hours a month for $140/month. Additional website maintenance work at $70/hour
Monthly Plan: Up to five hours a month for $300/month. Additional website maintenance work at $60/hour - Most Popular
Monthly Plan: Up to ten hours a month for $500/month. Additional website maintenance work at $50/hour - Great Value
There are no long term contracts - just a monthly engagement agreement. You can choose the plan that best meets your needs and can change your plan at any time. You are assured our best service as we have to win your business every month.
Notes:
- "Pay as you go" requires a deposit (dependent on amount of work requested), with the final work invoiced at completion.
- Our "monthly plans" are invoiced in advance, and due at the end of the month. We will notify you before we undertake addition work and include these hours on the following month's invoice.
Side by side comparison of services offered and how they "may fit" into a plan. We customise each engagement with a client and include services depending on your needs, so you get the best value from our services.
- Package
- Included Monthly Hours
- Reduced Hourly Rate (approx)
- Core update hours
- Page & Content Updates
- Copy Writing
- Graphic Updates
- Blog Updates
- Email Flyers*
- Social Media Updates
- Video/Youtube Production
- Training for your staff
- Technical support
- Maintenance update hours
- Browser Testing
- Priority for Urgent Updates
- Website Backups*
- Website Optimization
- Maintaing Your Sitemap
- Website Monitoring*
- Analytics Reports*
- Keyword Research
- Strategy Sessions
- Social and Vertical Marketing
- Link building with content
- Building Authorship Rank
- Plan 10+
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- Plan 5
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*These features may include a Third Party service as the provider.
The Monthly Plans
Our maintenance packages are designed to manage your entire online presence and go far beyond just working on your website. Depending on which package you select, we can take care of your blog and social media, market in vertical markets such as Pinterest, and help you to Build your Authorship Rank.
Here you'll find descriptions of each website maintenance package. Updating your web site doesn't have to be a never-ending, thankless task.
The Houly Plan
You’ve got a small business with a limited budget and services but you’re looking to dip your foot into the online world for the first time and the hourly update package is a good beginning. You don't have to update every month, just the occasional update when you have new content or changes.
Great choice for a business:
- Just starting out with a brand new website.
- You have a quick simple once off update - perhaps a few times a year.
- In a niche market with little to no competition.
- With a limited budget but wants to grow their business so they start with this package and can upgrade at any time.
Plan 2
Your business may be small now but you’re looking to grow so you can compete with the big boys. The Plan 2 is the plan to get you headed in the right direction and at any time, upgrade to the Plan 5 to fetch bigger sales.
Great choice for a business:
- In a market with a little competition, but looking to grow
- Have one or two updates per month.
- Just starting out and looking to keep your site updated regularly - keep it fresh for your clients.
Plan 5
You’re busy with a growing business but no extra time to post those updates. The Plan 5 is your best friend as it's the smallest package that includes a little extra time to do several updates each month. It is also the first package that really monitors Traffic Reporting so you know how your web site is performing.
Great choice for a business:
- In a market with average competition.
- May need a little help with one of ... their blog, email marketing or social media management.
- Still have enough time to keep their own facebook active.
Plan 10+
Your business is growing, you are getting lots of business through the internet but it is no time to take it easy. The Plan 10+ is the plan that will take you to the next level, in helping you get your content online and to target your content to your audience. This is also the first plan that scales with your needs each month.
Great choice for a business:
- Needs management for a media campaign using the blogs, email marketing or social media management.
- Interested in building their Authorship Rank.
- Interested in knowing what content is performing best in their market.
- Interested in adding video segments to their website for a more entertaining experience.
- In a competitive market that wants to monitor their rivals activities.
Beyond Plan 10+ a small business might start looking at hiring their own staff to post web updates or hiring a Marketing Company that can deliver multi-level marketing campaigns.
(C)lient (Has) (O)ptions (I)n (C)reating (E)xcellence
These are the hours of your website maintenance package that are flexible where you ask us to perform a specific task. You will see immediate results for work that is done. These services can be ordered either individially or by using your monthly maintenance plan hours.
Content Updates and New Pages
Once content is added to your website, your work is never done but needs to be regularly updated. A site that does not have updates feels old not long after the site goes live. Visitors will dig deeper and stay longer on a site that has new content.
The algorithms of search engines are increasingly favoring newer content over old as they assume new content is more relevant. Therefore, for successful SEO, you need to update your current content as well as add new pages on a regular basis to grow your website. Whether we are adding pages for a new service or product or simply updating information, we’ll help you decide which changes and additions will result in a better user experience while improving your search engine optimization.
Copy Writing
Whenever you add content to your website, someone has to write it and most business owners are too busy running their companies to do it.
Our staff will write your copy for you, all you need to do is give us the basic information and we’ll take it from there. When done, they will email it to you for review before adding it to your website.
Content creation is a crucial part of your "inbound digital marketing" strategy, as all this new material that you are generating will attract the attention of your target audience and draw them to your website. "Inbound Digital Marketing" includes: web site, branding, blog, email campaigns, video, social media postings and other multimedia marketing.
Graphic Design and Image Updates
Your business image extends through and beyond your website. We recognise this and any graphic updates we do are customised to fit your business and website branding. We also take care of the technical stuff like image tags and resizing images.
If you require design services, we don't handle this type of graphic design inhouse, but we do partner with other local very talented Graphic Designers who can help in this area. We know our limitations and work with others to offer you the best service.
Blog Updates
Did you know a blog drives traffic to your website? Search engine bots are smart and once they see posts being added regularly, they will come back more often to index the new content. A blog is SEO’s best friend so if you or your employees don’t have time for writing, our staff can supplement your occasional posts with monthly or weekly posts. We submit all posts to you for review prior to publishing for accuracy and to check they reflect you and your company’s view.
A blog also gives visitors detailed information about your products, services and expertise. Visitors normally find this content through a Search Engine referral. Hence it is important to place well in search engines, and using brand new content on a subject with long-tail keywords, you significantly increase your chances of getting traffic.
What we mean by "long-tail keywords" is using multi-word phrases (3 or more words in length) which are very specific. For example, "socks" is a keyword phrase while "black nylon dress socks" is a long-tail keyword. Using long-tail keyword phrases as a subject for a blog post will attract the attention of the exact audience for which you’re aiming.
Email Flyers
Email marketing is the best way to stay in touch with existing customers so email us your database of email addresses. We’ll manage the database, create and send out quarterly newsletters and/or monthly reminders and discounts. You can review all emails before sending and see reports to gage the effectiveness of your email campaign.
We all know it cost less to keep your current customers as opposed to having to attract new ones. Since they already know your business, they’re more likely to open your emails and are sure to appreciate any discounts for services or products. Tips for great emails:
- Send out emails on a regular basis
- Content should be concise and organized
- Include helpful links to related items
- Offer coupons or special discounts
Social Media Updates
Your company’s presence on social media sites must be active for maximum impact. Our staff will help you submit and manage your social media presence across your chosen platforms. Not sure which social media sites are most beneficial to your business? No problem, we’ll recommend sites popular with your target market.
Your type of customers will dictate which social media networks are right for your business. If you are B2B, then LinkedIn or other sites targeting professionals will be of value. If you are B2C, then Facebook, Pinterest etc.
Social media should be a part of what you do BUT not the only thing you do. It works best with good content (a blog), clear product information (e-commerce site), and good customer support (feedback, reviews, forums etc).
Multimedia Updates
Video engages website visitors to stay on your site longer. A great example is product reviews and product unpacking. Post the videos on Youtube and have another avenue to attract customers.
We can help you get set up to easily to make your own videos, or discuss other production options. We have 10 years experiance in Video Production and Broadcasting and can offer affordable advice, training and services to best meet your needs. We also offer affordable Post-production with editing, graphics/titles, sound sweetening and voice overs.
We can help you post you videos on the Internet offering video rendering, web compression and uploading to streaming video servers.
Training for your staff
Training can play an important role in the success of your business. Unfortunately, small businesses (especially those in customer service) often can’t afford to give staff time away from work to attend training during work hours. Similarly, business owners often find the available training is too unspecific and not appropriate to the individual needs of their business.
Do you have a shortage of a particular set of skills, or a likely future skills shortage?
Once you have identified your businesses training needs, we can provide job specific on-site technical training to help your team understand the technology, become more efficient and solve their own problems. Time and time again, we here from our clients, that the training we give them empowers owners and staff to use the technology more and more to their benefit, they always feel smarter. In this digital age we all need to keep learning.
Technical support
We don't offer web site hosting as this has normally been arranged when your web site was built. Often a small business may manage there own hosting, and we can help you manage your site. Some examples may be domain changes or email hosting account changes.
We offer this service during business hours only, not as an emergency service. Most hosting companies will help you in an emergency to get you back on line. We help you with routine and planed changes, updates that normally require technical knowledge to plan and implement.
We also can independently advise you on the pros and cons of a hosting service you may be considering
(S)eize (E)very (O)pportunity Items
Many of the these services are behind the scenes and code related, but rest assured, these things are critically important to your online marketing efforts. We will spend as little or as much time on these things as you request. We can advise you on how much overall time we need to achieve your desired results and we will schedule time on each task as needed.
Browser Compatibility Testing
If you’ve ever visited a website where some buttons didn’t work or things looked out of place, then you probably just witnessed a website where browser testing was not done. Browsers are all different in how they interact with a website’s code and to make things more challenging, each browser has multiple versions that support different elements.
On all major updates we physically perform a quick test in windows on the latest versions of Internet Explorer, Firefox and Google Chrome. We also do an automated compatibility test across all browsers.
If you require physical testing on other browsers such as mobile browsers let us know and we will add that to our testing for your site as well.
Priority for Urgent Updates
For all of our Monthly Packages, we offer priority service for Urgent Updates. We are small but we aim to provide a quick turn around when you need it most. How do we do this? By focusing on providing web maintenance only, not getting distracted on large web design projects. We are streamlining our processes for quick response and getting your updates online.
What about web design? We partner with other local companies to assist you with web design and can recommend firms at your request.
Website Backups
The absolute worst time to think about backups is the moment when your tech support guy tells you your web site is down or your data is lost. The beauty of having a complete backup of your entire website installation is that instead of trying to ferret out all the infected code, or look for an old version of content, it is much easier, faster, cheaper and safer to just delete the site and rebuild it from the backup.
UPDATE for WordPress sites: Have you considered a hosted service, such as WPEngine. They now provide backups for all their packages, and you now control how and when a restore is made.
If you don't host on a site with automatic backups, we can manage your backups for you. We have all the content and MySQL databases on your site backed up to the cloud, so it is accessible anytime and anywhere. We test that the backups can be restored and will restore a backup at your request. The cost of the backups is included in our package, but we reserve the right to charge for extra space.
Website Error Checking
Over time with updates, broken links or styling errors can occur and can cause visitors to experience confusion when browsing your site. Having these errors fixed will provide a better experience for visitors and search engine bots. We check things such as:
- Broken links and spelling
- Verify if everyone regardless of any disability can view your page
- Checking compatibly of your site when viewed on a mobile device.
- Test readability, or how easy it is to understand your content.
- HTML for errors
- CSS Issues, Errors or Compliance warnings
- Check your meta data for each page - ie find pages with missing titles
... Most people never even notice the page titles of a website but they are vital to SEO success. They tell the search engines what the web page is about.
Website Speed Optimization
Don’t lose your site visitors by making them wait. Mobile devices are not as fast as desktops, search engine bots will rank your site lower if it takes too long to load, and speed can be the difference between a good website and a great one. Faster website load times can help increase your readership and traffic. We like to call this the frustration factor!
We perform a Website Speed test on your website and advise you about potential problems and offer solutions for you to choose form.
Maintaing Your Sitemap
Sitemaps can help with navigating of your site, but the most important benefit is helping search engines navigate your site. First steps are registering your site with Google and Bing, and then providing them with an XML sitemap.
Because a site map is not in the forfront of your mind when web sites are updated, we will handle this for you in the background. This is just another reason why web maintenance is so important.
Site Security Monitoring
If you are using Workpress, we recommend you use a hosted service like WPEngine. They automatically scan for, and fix, many hacking attempts on your site. They use Sucuri Security for their backup and security services.
Above and beyond tools like Sucuri, we can also test your password strengths for you and help review your backend procedures to keep you safe.
Web Server Monitoring
A website's high availability is crucial; users who constantly encounter problems accessing the content of a site will not likely come back. As the business owner - you do not want to be the last person to know your website is down or has problems. We can set up a monitoring service for you that tells you when your website is unreachable.
We can also can routinely monitor your website for bandwidth and space utilised, and notify you when your domain or web site hosting needs renewing.
Monthly Website Statistics Reporting
Our monthly website reporting service can tell you a lot about how effective and well designed your site is. For example it can tell you who visits your web site, where they come from, how long they stay. It can tell you which search engines sent visitors to your website over a specified period of time and what exact keywords/phrases the user used to find you and much much more.
Why collect all this information? So we can help people find your site, and help people stay. We evaluate its functionality and locate areas for improvement.
Keyword Research and Development
It may sound easy to pick out the exact phrases people use when searching online though many hours are involved in looking at data to see what people have searched in the past. It would probably surprise you to see ALL the combinations used (keeping in mind it can make a difference whether you use the singular or plural form of a word).
We take the time to do it right and select phrases people actually use as it doesn’t do any good to rank for a phrase no one is searching.
Strategy Meetings
In order to use your CHOICE hours in the most effective way, some plans include online meetings to discuss your Inbound Digital Marketing strategy, such as seasonal services/products that need to be promoted at specific times or the addition of new services/products.
Having a plan will allow us to add content to the website to support your inbound marketing efforts and keep everything in sync.
Social and Vertical Marketing
We allow time in the Plan 10+ for research and collaboration to investigate your marketing plans, and propose ideas for your specific needs that might help find Vertical Markets in the social networks you have established. Tracking the results of social media efforts can be problematic, but that does not mean we should not try, and we will report on finding that we observe.
In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. It's an affordable way for small businesses to generate leads and promote a brand.
But the novelty of social media wearing off, Business owners don’t need a presence on every social media site that exists, just choose one or two where your customers can be found. Businesses don’t have to post every 30 minutes, but when they do, the content should be worthwhile to readers. Businesses will look for more vertical markets instead of mass marketing to no-one, such as LinkedIn where there is a treasure trove of information that potential clients list on profiles.
Don't forget about traditional media. A combination of social media marketing with traditional marketing tools will have the most impact.
Link Building
A modern definition for link building is content creation. Here’s how it works- you create unique, original content for your website that is really useful and other websites will naturally want to link to it. This is how you organically build links to your website so you won’t have to worry about being punished by search engines.
Our link building service makes others aware of your new content each time it's added to your site. Using this method creates a stronger web presence and will bring no danger of penalties. Please note: We never buys links or participate in link farms as these practices are harmful to your website. The process of modern Link Building is related to Authorship Ranking and Keyword Research and should be used hand in hand with these services.
While Authorship Building takes time, internal linking is also important and cheaper - just like cleaning up your back yard. We will create an internal Link Building Wire Frame, which will assist us and your authors to identify keywords and links to build into your site.
Building Authorship Rank
Once all the basics are in place, we can talk about new tools Google is using to help users find content. Google has realised that people often want to read about reviews and information about products from reputable sources before they head to a retail site to buy something. If you post authoritative and interesting content and reviews, you might be interested in building your authorship rank. We will work with you on this area if you so wish as well.
Advanced Content Optimisation
Simply if your site is easy for users to read and navigate and has useful information - search engines will also like your site. We handle all the technical considerations when updating your content as part of our service. If your site was build well, then we can maintain that same standard. Furthering your sites success, we can take the next steps and build your sites reach and effectiveness with keywork research, social and vertical marketing, link building with content, and Authorship Rank.
Don't be fooled by other firms that pass themselves off as SEO (Search Engine Optimization) companies, they'll simply analyze your website and make suggestions, they don’t make any changes to your site. Plus, they also aren't in it for the long haul with their clients. Katako Services wants to develop a business relationship with you that lasts a lifetime.